David Bowie has a song called “Space Oddity.” It’s about an astronaut named Major Tom and his tragic flight into space. His capsule/ship encounters some kind of problem in space and fails, thus he dies while returning to Earth (home).
Peter Schilling did his own version of the song (and it’s often confused for David Bowie’s), which has some differences yet has the same theme (his is called “Major Tom (Coming Home)” youtube video link ).
So the song is about a person who’s vehicle fails him and kills him.
Now wouldn’t that be a stupid song to put in a car ad? Well Lincoln did it! Twice - previously for the Lincoln MKS and recently for the Lincoln MKZ.
At least they were smart enough to edit the song so it only has the “happy part” and beat. But if you know the song, it’s a bit ironic and an Epic Fail! Here’s the commercial: Youtube link